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Entry #143

Itemizing your Deductions

11/15/12 by TomFulp
Updated 11/15/12

Earlier this year we experimented with advertising on Facebook, to see what impact it had on our NG Facebook page. When it came time to classify the expense types from our credit card purchases, I was particularly annoyed at HOW MANY Facebook entries I had to fill in, because they charged our card every fourth day. It made me wonder if Zuckerberg ever had to do his own bookkeeping; he started Facebook in February 2004 but already had investors and an office a few months later. I can't help feeling like I've just made too many mistakes that I'm stuck here doing manual data entry.

The real joke is that we paid Facebook to boost followers of our Facebook page (don't think it helped much), but now we have to pay them if we want more than a handful of those followers to receive our updates. Only 6,500 people saw our announcement about the new Emote stickers, despite 141k followers, mostly NG users who we pushed over to Facebook.

I really hate the Internet sometimes. Most times.

But things are exciting in NG land! Be sure to play Soulcaster if you haven't yet! It was originally developed for XNA but was ported to HTML5, pretty exciting stuff.

Itemizing your Deductions


Comments

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kanefkanef

12/5/12

you should do another assassin flash where you have to kill THE VENGABOYS


you will never lose me i am proud to be a member of ng.


mandogmandog

11/30/12

Holy crap! castle crashers was the 3rd most sold on the autumn sale!

12/10/12 TomFulp responds:

Oh cool - is there a page somewhere that shows that ranking? Trying to find it!


cast is lying don't listen to him. Plus I really want a Dad n Me 2!


Have you considered making another video game for the PS2/PS3? That'd be awesome.


24901miles24901miles

11/27/12

So you paid 3 cents per person who saw your ad, probably every last one of them likes something which relates to NG keywords, and the roi is probably lunch out of zilch because anyone buying NG stickersheets already visits the store.

Fuck Zuck.


SequencedSequenced

11/25/12

I don't understand why you even paid Facebook in the first place. If people want to see your updates, you got to make sure they add your page to their interests...


ZalfuriusZalfurius

11/24/12

Castle Crashers is amazing!!


SteranceSterance

11/20/12

But Tom, we all love you! And everyone hates zuckerburg. People actually care about newgrounds, whereas facebook is just what everyone happens to use. if facebook dissapeared tomorrow people would not care, and just start using google plus. True, you didn't make the choices that made you the most money in the past, but thats because you aren't a heartless bastard.

and all the owners of businesses i know enter all kinds of data into spreadsheets.


As many years as I've been doing math and lists, I've never seen anything as stupid as electronic MANUAL data tracking. The reason why we developed .xml Spreadsheets, data Clipboards, and HTML cookies in the first place was so we wouldn't have to type in the same thing over and over again in different programs. As for Facebook, with site as personal and free handed as this one, you're going to have a tough time going up against those big corporations like THQ, EA, and (Yes, sadly) Budweiser. This site is one for those who animate, who draw... Those who share their minds. A lot of people who come here and submit here have been dragged off, and that leaves us starved for talent. As it is, we (the ones left and you guys up there at HQ) have to fill in the blanks and put out more new stuff. As it is, I'd gladly stay here for as long as the site is up and submit work until I die. We need new talent, but it looks like we have to get NG back out there the old fashioned way: word of mouth. As it is, I'm going to make a poster with Tankman and make a huge fuss to other people about the site. This is my second home, and I intend to keep this temple of off hand artwork standing for a long time.

12/10/12 TomFulp responds:

Thanks for spreading the word! We need to try another campus promotion contest. :)


SwagMuffinSwagMuffin

11/18/12

omgee Tom,
calender winners
;(


Another thing might be to promote yourself around local colleges or colleges around the world where you team up with these art schools or animation schools to have curriculum focus around some ideas that Newgrounds does to promote and also be able to allow these students work be showcased. I'm just spitballing here but if I think of anything else I will let you know.

12/10/12 TomFulp responds:

I would like to get more involved in getting people to submit their class projects from college, every college has a bunch of students making animations and games that not many people will ever see. They could be totally celebrated on NG, like some of the great CalArts movies we saw this past year.


Is there a way for people who have followed certain authors to also see there post as well as the movies and art they have done? Also is there a way you can start promoting on youtube? So these other authors who also place there work on both youtube and Newgrounds have them add a little note on there videos saying something like "also seen on Newgrounds" or something like that so people will start to get curious about Newgrounds?


deadpool14deadpool14

11/17/12

fucking facebook
but i´m one of these likers from facebook,i´m on newgrounds,so serioulsy ;)


Carr77Carr77

11/17/12

I'm one of those 6.500 *proud* :)


Facebook is an eater of souls and it will leave you feeling dirty and used in no way that you can describe.


New emote stickers? SWEET.


castcast

11/16/12

My name is cast and I'm starving to death. Please help me.


Oh Myspace. Why did you have to be forgotten for Facebook and its asshole creator.

You know Tom, you have all the same aspects that Facebook does, Newgrounds just isn't as popular with the other mainstream sites, despite what it offers is what the Internet loves. Why can't you guys just expand throughout the Internet more?


VidGameDudeVidGameDude

11/16/12

doesn't surprise me to be honest...
it's just like how flash hasn't been corrected for the past couple of years about the common crash error.
Why completely fix a product when you can have one last problem to have the community bitch about than to fix it entirely and not have any confrontational traffic?
it's as if they purposely "want" people to keep the chatter up and once they have fixed it, they introduce yet another problem filled update to keep the endless bickering cycle rolling.

but that's entirely opinion and in no way a fact.


SirUndeadSirUndead

11/16/12

Facebook's only good for sarcastically insulting your friends. It seems like it would go hand-in-hand with NG's personality, but I guess even if two apples are exactly identical, it doesn't do any good to push them into each other.

Ugh, that line was really mediocre, and leaves the reader with more questions than answers.

I think Facebook is trying to go a more corporate direction, but the process isn't smooth or efficient because that mindset isn't something that's in Facebook's nature. It's really forced, and as a result you're going through the messy and tedious experience which will ultimately prove to be tests for them. They're on a thin line getting thinner, because if they go too far with it, the users could all just start migrating to another site. I imagine once THAT ball gets rolling, it's hard to stop it.

I'll have the same worthless chatter no matter which websites I end up on.


I hardly use Facebook anymore. I'm starting to use twitter instead: it's honestly really addicting.


ZacharyZachary

11/16/12

I read somewhere that facebook gives fake likes to your profile page did you read anything about that?

11/16/12 TomFulp responds:

I know there are companies that pay for likes from companies that generate fake accounts, just to fluff their numbers and look popular. I don't think Facebook themselves give fake likes to pages, but there was THIS controversy:

http://www.slashgear.com/facebook -stumped-on-80-fake-ad-click-accu sations-03241592/

Who knows.


JurgenJurgen

11/15/12

Honestly, I know it'll help spread the goodness of NG and whatnot, but don't even worry about facebook. No need paying money for a few extra followers.


FrozenFireFrozenFire

11/15/12

Facebook has such a monopoly on social networking that they don't have to bother pretending like they care anymore.


I-smelI-smel

11/15/12

wait a minute, SHITSBOOK!!????????


I-smelI-smel

11/15/12

Golfinho, Deviantart has a marketing and advertising team of 16 people, and a community management team of another 16 people, so I'm pretty sure they do have promoted facebook posts.
Also they have about 3 seperate categories for photos of naked girls, and literally millions of naked Sonic drawings, so you're PRETTY off-base.


PjorgPjorg

11/15/12

Hey remember in the Facebook movie where Mark Zuckerberg hated ads and thought they were alienating and uncool?

Ha.


Another reason why I stopped using Facebook, or should I say "Shitsbook?"


deathinkdeathink

11/15/12

You already know how I feel about the interwebs. Still, it was worth a try.


ApatheriaApatheria

11/15/12

The promoted post payment is a fucking joke. Only the pages with the richest owners who don't need the extra promotion to begin with can even afford that shit on a regular basis.


MindChamberMindChamber

11/15/12

well if it makes you feel any better, you're probably the highest paid data entry employee in glenside..
otherwise.. boohoo


Fuck Facebook and their bullshit advertising. It's just another way for them to make money by making us think WE'RE making money. Kinda like how Facebook got started in the first place.


Don't bother with promotions on FB, big companies dont see the profit nor the results, you seem be not much different.


HolonHolon

11/15/12

I admin one of my friend's pages, and apparently your fans/likers have to click "Add to Interests List" in order for them to see your posts. Otherwise, eh, they see it every once in a while.


golfinhogolfinho

11/15/12

deviantART, no ads money, no porno. 1.195.612 fb likes
newgrounds, ads lot of money, alot of japanese hentai. fb 141.651likes


39 MB??? This is one of your hilarious jokes, right Tom? Like when you put that 'game' about Darth Maul defecating on the front page.


test-objecttest-object

11/15/12

No worries Tom, it's not your fault. You took amazing care of your NG baby so far (and I hope those real-life ones too ^^) and have always tried to defend it from commercial kitsch. It will end up rewarding, whether it's succesful or not.


dellacieldellaciel

11/15/12

@DelRio1991 Two words: sparkle font


DelRio1991DelRio1991

11/15/12

Why did people move from MySpace to Facebook, again?

11/15/12 TomFulp responds:

Because it started out with EXCLUSIVITY and people like feeling special.


pouarpouar

11/15/12

I hope you didn't actually pay Facebook for a "promoted" post

11/15/12 TomFulp responds:

We paid to have the NG Facebook page show up in that ad space down the right side. I was really just curious to see what sort of results we got - I liked that we could get really granular with the details, like college-aged males who like specific games and movies and aren't already fans of the page. Still, who even looks at those ads.


Don't give up Tom, take my energy!

HRNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN!!!

Really though, that Facebook thing sounds REALLY backwards.

We love you Tom, if that helps. I mean, we really love you. THOU ART A CHAMPION OF THE INTERNET.


RedHarvestRedHarvest

11/15/12

not to mention the new bad-ass NG tumblr :)

11/15/12 TomFulp responds:

The Tumblr page has been fun to make updates for, will be cool as the number of Tumblr followers grows, and maybe they'll all get the updates!


Keep your chin up, Tom! The soulless expanse of the internet is no match for NG!


Looks like around 25% of my 40k followers are getting my updates.
I was pretty shocked when I heard about this, but I guess it explains why all the user comments are so clueless: most people probably haven't seen my earlier posts.